The Global Hospitality Market: State of the Industry Moving Into 2026

The hospitality industry begins 2026 at a fascinating crossroads. After two years of rapid post-pandemic resurgence, the sector’s momentum has settled into a phase of deliberate, regionally varied growth. With a global market valued at $4.9 trillion in 2024 and forecasted to reach $7.0 trillion by 2029, hospitality continues to prove its resilience, even in the face of persistent cost pressures, shifting consumer expectations, and accelerating technological change.

In this post, we explore the key trends reshaping hospitality across the United States, United Kingdom, Europe, and Asia-Pacific. From investment realignments to evolving guest experiences, each region tells a different story of adaptation and opportunity. While short-term profitability remains under strain, the sector’s long-term trajectory appears strong, fuelled by sustained travel demand, strategic innovation, and an industry-wide commitment to reinvention.

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